A lot of people working online do not necessarily realize it, but article marketing is one of the best SEO techniques you can use to earn a higher ranking and a larger customer base. Never make the mistake of neglecting the strategy known as article marketing. The article below contains great tips and advice.
As a reward for newsletter sign-ups, offer a short report at no charge. You can write it or hire someone else to, but it will attract more email sign-ups. Make sure the report is about a topic that is relevant to your industry.
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If readers can comment on your articles, you need to use the link attribute "no follow". This will reduce the chance for your readers to click on spam. This will work to keep spammy sites from tagging onto you and possibly damaging your SEO potential, as well as your reputation as an honest and valuable site.
Articles will always stay out there bringing in new traffic, unless websites remove them for some reason. You can greatly expand your customer base and your network by promoting one article using another article.
Use whatever tools will maximize your visibility. They can submit articles automatically in bulk on your behalf. There is a fee for many of these tools, but there are some that are free. Track these down to get a cheap way to build readership.
Don't copy others' work. To regularly achieve high search engine rankings, keep your content interesting and original. Duplicate content filters just keep getting better and better, so just adding duplicate content to put something on your pages will surely backfire sooner or later.
The more people that see your content, the more successful you can become. However, this doesn't mean your articles need to target the population at large. Which would you prefer? Twenty people who are interested in what you have to say or millions of people with absolutely no interest in your offering. Do not allow your key audience to be neglected.
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Before marketing an article, observe content already available from the publisher and other articles that address the same topic. By knowing what one is up against, they can tailor their article to be the most effective at marketing for the individual.
Each paragraph should be 3-5 sentences. The article should be no more than 700 words. Most article directories want you to meet these minimum requirements, so following them will make it easier to market your articles. Blogs can be a little shorter, including about 300 to 400 words each.
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Keep your content on one page when constructing an article for the purpose of marketing. This is tempting because the more pages you have, the more you can use that "real estate" for SEO keywords and ads. Experience shows that readers just don't want to tackle a longer article. So any benefits (ads and additional keywords) you might have reaped from more pages are voided. If this limitation proves difficult for a particular article, give your readers the opportunity to click on a link that will allow them to view it on one page.
Article marketing is a very effective tool which can ensure that your company is successful online. Use this advice to start creating great content that will raise your level of success.
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